A web sales motion for the trades
that don’t have one yet.
Ridgewatt scouts roofers, plumbers, and electricians showing up on Google without a working lead form, builds them a trades-aware landing page, then bills the resulting lead stream through Stripe at $49 a month or $499 a year (rate-locked).
- $49/mo or $499/yr, rate-locked
- No annual contract
- Pause or cancel from one Stripe link
The pipeline
Three steps. One Stripe bill. No agency retainer.
- step 01
Scout
We sweep public listings (BBB, Angi, Thumbtack, Houzz) for trades that rank but have no working lead form — and shortlist the ones already getting calls.
- step 02
Build
A conversion-tested landing page is laid down for that business — service area, trust signals, a single frictionless lead form — and shipped inside 24 hours.
- step 03
Lead stream
The page goes live, form submissions route to the contractor's inbox and CRM, and Stripe bills $49/month — or $499/yr rate-locked. Pause from one link.
Why Ridgewatt
The wedge isn’t the page — it’s who gets the page, how fast, and whether the CRM beats the marketplace to the lead.
Most of the trade-lead funnel is white-label GoHighLevel templates on top of a marketplace intermediary that takes 30% on the back end. Ridgewatt sits below that. We bill through Stripe at $49/mo or $499/yr rate-locked, never resell a lead, and own the prospecting layer that decides which tradesperson receives which lead — because in the trades, the contractor who calls back in five minutes usually books the job, and the one who doesn't returns it to Thumbtack.
- Built for the trades
Service-area pages, trust badges, single-form intent. Not a generic SaaS template.
- Operational, not promotional
A scout & build pipeline measured in hours, not a retainer invoiced in months.
- Leads stay yours
Form-to-CRM routing on your domain. No 30% marketplace tax on the booked job.
- Stripe-native billing
$49/mo or $499/yr rate-locked. Pause from a single link. No setup fee, no agency PM overhead.
Where Ridgewatt sits
Below bespoke agencies. Upstream of the marketplaces.
Positioned as a high-churn, low-friction volume play: the subscription is built so replacement velocity — not retention — is the moat.
Two plans. Stripe-native billing. No setup fee.
$49/mo or $499/yr (rate-locked). First 30 leads included / month; $5/lead after the first 30 in a month. Annual subscribers lock in today's rate. We reserve the right to adjust pricing for new and monthly customers at any time.
What you get
One Stripe bill. Honest counts. No auctioning your leads.
- First 30 leads included / month
Both plans include the first 30 leads every month.
- $5/lead after the first 30 in a month
No manual invoice — Stripe charges overage automatically.
- Stripe-hosted checkout
Pay on Stripe, manage your subscription on Stripe. Never a third-party wallet.
- Cancel anytime
One Stripe link. No contract, no agency handoff, no phone call.
Plans
Pick a plan. Stripe-hosted checkout. Cancel from one link.
- MonthlyStripe · monthly
$49/month
Pay $49 every month. Cancel anytime from your Stripe portal — the current month is non-refundable.
- First 30 leads included / month
- $5/lead after the first 30 in a month
- Stripe-native billing — pause from one link
- No annual contract
- No setup fee
- AnnualBest value · rate-locked
$499/year
Pay $499 up front. Rate is locked for life — converts to $49/mo after year 1 and auto-renews monthly at the same rate. Cancel anytime; the current month is non-refundable. Best value — about 17% off.
- First 30 leads included / month
- $5/lead after the first 30 in a month
- Rate locked for life on the annual plan
- Auto-renews monthly at the same locked rate
- Stripe-native billing — pause from one link
- No setup fee
Rate-lock. Annual subscribers lock in today's rate. We reserve the right to adjust pricing for new and monthly customers at any time.
All sales final. All sales final; no refunds under any circumstance. The current billing period is non-refundable.
Fine print
Plain English on what changes — and what doesn't.
Two paragraphs that affect every subscription. Read them; they're why the annual plan keeps the same rate for years.
Rate-lock. Annual subscribers lock in today's rate. We reserve the right to adjust pricing for new and monthly customers at any time.
All sales final. All sales final; no refunds under any circumstance. The current billing period is non-refundable.
Questions before subscribing? Email us.
Big accounts
10+ leads a month? Multi-location? Talk to us.
Self-serve checkout is built for one trade-business landing page. If you need a multi-page funnel, a dedicated scout lane, or pool pricing past 50 leads a month, we'll quote per scope.
Email for multi-page or custom- Multi-page lead funnel (services / city pages / reviews)
- Pooled overage pricing past 50 leads / month
- Dedicated scout lane + monthly close-out digest
- Custom domain + CRM integration beyond the standard inbox route
FAQ
Pricing questions, answered.
The same five answers the trades ask before they subscribe. If yours isn't here, send it to the inbox.
Ask a different questionGet started
One Stripe bill. $49/mo or $499/yr rate-locked. First 30 leads included / month; $5/lead after the first 30 in a month after.
FAQ
What trades ask before they sign up.
Six direct answers — if yours isn’t here, send it to the inbox.
Ask a different questionGet started